Video
We help global brands and agencies secure premium video inventory and manage their video advertising to meet their goals/KPI’s. We use an all-inclusive video technology platform for video syndication, hosting ads, content ingestion and 360 hosting/distribution across all devices via our fast, reliable video player.
Pre-Roll Ad Serving
We create relationships between brand advertisers and consumers of premium video content across a growing range of connected devices.
We work with a video monetized platform built for publishers to maximize revenue by efficient delivery of pre-roll, mid-roll or post roll to all devices.
We test, measure performance and optimize video campaigns to meet your desired results.
Emerging Video Formats
With our special creative take on pre-rolls, we promise to turn ordinary viewers into invested customers.
We make your pre-roll look and perform better so that your brand can achieve better results.
Push the boundaries of your content and connect with your viewers.
Overlay
Overlay is a banner that plays on top of a given pre-roll, typically across the bottom of the frame. It adds a call to action on your video in a non disruptive direct response way.
End Card
End Card is a slate that appears at the end of a pre-roll video ad. The purpose of the End Card is to provide engagement opportunities for viewers once the ad comes to an end.
Custom Skin
Custom Skin is a dynamic background for pre-roll used for larger presentations of information. The pre-roll shrinks into the screen creating a canvas to communicate your message.
Overlay
Overlay is a banner that plays on top of the given pre-roll, typically across the bottom of the frame. It adds a call to action on your ad in a non disruptive way. Overlays are valuable additions to pre-roll because they can give important information throughout the entire ad, such as show times, sales, or updates. Furthermore, all overlays are clickable and will take viewers to the advertised site.
Your overlay banner can include clickable content such as:
- “Learn More” to direct viewer to advertised site
- “Watch Now” to direct viewer to full video
- Geo Location for brick and mortar stores or businesses
- Product Branding
- Target by Language or Demo
- Television/movie Showtimes and Dates
The prime benefit of utilizing our Overlay video format is its consistency in increasing view click through rate. To prove the Overlay makes a significant and valuable difference, We ran A/B testing between bare pre-roll and pre-roll accompanied by our Overlay format and the data is available to you below:
- Video Ad WITHOUT Overlay
- :15 second ad → .25 CTR
- :30 second ad → .45 CTR
- Video Ad WITH Overlay
- :15 second ad → .38 CTR
- :30 second ad → .45 CTR
End Card
The End Card is a slate that appears at the end of a pre-roll video ad. The purpose of the End Card is to provide engagement opportunities for viewers once the ad comes to an end. You can look at the End Card as an opportunity for advertisers to display important information regarding the product/service on a larger readable screen. End cards also have the ability to add fun interactive concepts to an ad.
Your End Card can include content such as:
- A Geographic showing the location of one’s business/event
- An Interactive Game or Activity (“Get to Know the Characters,” “Discover Hawaii”)
- Details about your product or service
- And much more! (The End Card has the range to become whatever you want it to be!)
End cards are efficient in increasing video completion rates. If you are are looking for an increase in video completion rate on your pre-roll, take a look at the data we’ve gathered from A/B testing our End Cards below:
- Video WITHOUT end card
- :15 second 72% VCR
- :30 second 68% VCR
- Video WITH end card
- :15 second 87% VCR
- :30 second 79% VCR
Custom Skin
The Custom Skin is a dynamic background for pre-roll video. Building off the aforementioned Overlay format, the Custom Skin can be seen as a continuation of said Overlay — after roughly 5 seconds of the pre-roll video playing with Overlay, the pre-roll shrinks into the viewer’s screen, moving to the top right corner, allowing the Custom Skin to shine. The pre-roll continues to play, only now with the backdrop of a full clickable image of the show/brand until the ad is over. This way, viewers can interact with your brand without interrupting the ad. You can use Custom Skin for greater presentation of important information, better brand recognition, or as a way to draw viewers to your site or service with interactive features.
Examples of Custom Skin options include:
- Coupons and Promotions via “Save Now!” clickables & graphics
- Integrated Show/Movie Titles and Poster Images (and details regarding)
- Infographics on Product/Service
- Dynamic Creative portraying anything your brand finds captivating!
The Custom Skin is most effective in increasing viewer click through rates as it typically provides captivating and productive clickables. The data below pulled from our own A/B testing can attest here:
- Video Ad WITHOUT Custom Skin
- :15 second ad → 78% CTR
- :30 second ad → 73% CTR
- Video Ad WITH Custom Skin
- :15 second ad → 89% CTR
- :30 second ad → 85% CTR
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When connected with us, you aren’t growing your business alone. We have your back and put in our best to contribute to the growth of your entire team and organization. So, if you are looking for the right agency that’ll help you build a good online presence and bring in more conversions and revenue, we are right here!