Audio
Just like video, audio ad placements can be: pre-roll, mid-roll, and post-roll.
This means your ad can be played before, during, and after a streaming session. These are typically 15, 30, or 60 seconds long with no visual.
These are typically 15, 30, or 60 seconds long with or without an accompanying banner visual.
Advertisers can select specific artists or podcast genres that align with their target audiences’ interests and directly serve audio ads. The ads are then distributed throughout the stream at certain dedicated intervals.
Radio is an effective advertising medium because it’s 100% audio-based. The advertiser’s message can resonate in the consumer’s ears with proper voice acting, sound design, and copy. A radio ad is cost-efficient, targeted, easy to track, and extremely effective if done properly.
For traditional radio/broadcast ads, we can place the ad spots, targeted to your specific audience, by location or by genre.
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